Aberdeen Survey | Getting Social About Selling

August 14, 2008 · · Posted by Jordan Frank

Smart enterprises are deploying blogs and wikis to power the Enterprise front line: Sales. Use cases may involve using Enterprise 2.0 technology to distribute timely market information, maintain a continuous loop of customer feedback, or maintain a wiki to manage selling points, FAQs, and collateral.

logo_aberdeenI am encouraged to see that the the Aberdeen Group is working to build benchmarks for how enterprises are deploying social media in general, and for various use cases like Sales. The latest study, "Sales 2.0: Getting Social About Selling," will benchmark your sales performance and enterprise-wide use of social media against peers and Best-in-Class companies. Take a few minutes to fill out the survey, and they will send you a complimentary copy when it is completed in October. >> Survey Link

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