Enterprise 2.0 2009 Conference & Presentation on What is Social About Software

Image This year's Enterprise 2.0 Conference was June 22-25. Traction® Software had a booth and Jordan Frank presented in the Market Leaders track on "What is Social About Software? And Why it Matters." Here's the presentation (PDF) and its abstract:

As "tweeting" and "friending" become commonplace in a wave of interest around social networking, companies and organizations of all forms are wondering: What's social about software, and why does it matter? Jordan Frank, VP of Marketing and Business Development from Traction Software will explore this question and explain how "wiki" is about more than co-editing a web-page, why forming communities around content is tantamount to innovation, and why (and how) you might tweet within your company's four walls.

Page Top