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November 19, 2010 | # | Posted by Jordan Frank |
| In my role as an emergineer, I talk a lot about best practices and how they can be leveraged in a given customer deployment. One practice that works in any sphere from email to social software and journalism is to write a good headline. |
| At the Traction User Group meeting in October, Jon Udell talked, in part, about Heds, Deks and Ledes (words used to mean Heads, Decks, and Leads but intentionally mis-spelled so they are not mistaken for content in a news room). He followed the conference, intentionally or not, with a blog post of the same title: Heds, Deks and Ledes. |
| Jon says: "We're all publishers now in one way or another. None of us can predict the contexts in which what we publish will be found. But if we're careful about writing heads, decks, and leads, we'll improve the odds that it will be found." |
| He talks through how this applies whether you are writing an email message or a blog post, then really brings it home in a Facebook example where when you post an event "Heds will always be visible to a scan or a search; decks and leads are active in far fewer contexts." |
| So, his recommendation for posting an event in Facebook is to pack the Hed of an event with the event title, location and date. |
| Email is a little more forgiving on Search, but when looking at email, we always start by scanning a list of titles (Heds). When scanning its crucial to understand, from a title, if a message is relevant to you and what dates it applies to (if its an event or deadline notice). |
| In a blog post or wiki page, similar rules apply. You also have to consider that search ranking may be influenced by word order, word proximity and exact matching (all factors in our Attivio Search Module). When writing a title for a wiki page you also have to consider the naming schema for the rest of the wiki. As a result, there may be advantages to being concise in the head, leaving the deck and lead to explain further. |
| The happy medium, as Jon indicate, depends on where you are publishing, how its viewed and how its searched. |
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 For the ninth consecutive year, KMWorld recognized Traction Software by naming the company to their annual KMWorld 100 Companies that Matter in Knowledge Management. KMWorld’s list is compiled by KM practitioners, theorists, analysts, vendors, their customers and colleagues. This is the 13th year of the list. "Criteria for inclusion varies, but all companies have things in common. Each has either helped to create a market, redefine one or enhance one, and they all share two things—the velocity of innovation and the agility to serve their customers" says Hugh McKellar, KMWorld Editor-in-Chief.
Greg Lloyd, Traction Software President and co-founder said: "We're honored that KMWorld consistently ranks Traction Software as a company that matters in Knowledge Management. Traction Software employees work closely with customers to build a stronger and more useful TeamPage platform." Lloyd continued, "Spring, Summer, Fall and Winter 2012 TeamPage releases introduced many user interface, performance, and Developer SDK additions and improvements to make it easier for customers to get work done. I thank Traction Software's employees and customers for earning this recognition." See the 2013 KMWorld 100 list. |
| TeamPage 2012 highlights include: |
- Unified search to make lookup of spaces, people, projects and tasks quicker and easier;
- Type-ahead completion for navigation, with optional index based type-ahead suggestions for content search; uniform work in progress autosave and finish later actions to avoid accidental loss of work;
- Invitations to make it simple for members of a space to add new people to a TeamPage space by sending them an email invitation;
- An inline widget to collect and summarize selected tags, dates, and other standard or custom properties from all types of TeamPage content, making it easy to create dynamic tables for task summaries and other uses;
- New calendar event support to manage meetings and other dated activities along with project, task, and milestone dates;
- Drag-and-drop editing of TeamPage calendar events;
- Improved synchronization and notification for TeamPage and external calendar items;
- Improved email digest, print, RSS, and Atom view styling, detail and context cues; improved Active Directory integration and caching;
- Streamlined navigation header, dashboard, calendar and document tab interfaces;
- JMX-based metering of TeamPage server state;
- Improved iPad, iPhone and Android support;
- Performance improvements;
- Twitter style status that can focus on a selected project, milestone or task, as well as birds eye summaries organized by space or person.
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