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    19 Nov 2010 | Borlaug Global Rust Initiative Wins 2010 Forrester Groundswell Social Impact Award

    London, November 19, 2010 Forrester Research, Inc. honored the six final 2010 Forrester Groundswell Award winners for excellence in effective use of social technologies to advance an organizational or business goal. Winners of the fourth annual Forrester Groundswell Awards in the International Business-to-Consumer (B2C) division were honored at Forrester's Marketing & Strategy Forum EMEA in London. "We're thrilled by the diversity and quality of the entries in this year's International Forrester Groundswell Awards," said Nate Elliott, principal analyst at Forrester. "With consumers worldwide embracing social technologies, the Groundswell is now global. The finalists and winners we've recognized — including local efforts on four continents and a number of truly global programs — are among the leaders in using social tools to reach and serve their customers." » Read the Forrester Press Release
    The Borlaug Global Rust Initiative is an international project founded to help reduce the threat of something called ‘wheat rust’ – a crop disease that has the potential to devastate the world’s food supplies. Because the disease mutates as it spreads, scientists from different countries must work together to fight it, and they must do so quickly. The Knowledge Bank allows a small number of global wheat rust experts to rapidly share new knowledge with local biologists, agricultural organizations and NGOs – and then allows them all to collaborate on solutions to beating the disease. Hundreds of researchers in more than 50 counties use the Knowledge Bank every day to fight wheat rust and protect the world’s crops.
    The Borlaug Global Research Initiative website globalrust.org is powered by Traction TeamPage with Traction's Attivio Advanced Search option.
    See also 8 Nov 2010 | EContent - A Case of Life-Saving Collaboration
    26 Feb 2010 | Great Wired Magazine story on Borlaug Global Rust Initiative
    Traction TeamPage Customer Story Borlaug Global Rust Initiative