11 Jan 2012 | Forbes - In Social Business, How to Prioritise a Successful Outcome

Forbes.com contributor Hayden Shaughnessy writes: "By moving social media practices into the enterprise we will change the way senior managers communicate, the way employees communicate with customers, and possibly people’s experience of work." He asked three platform vendors, including Traction Software President and co-founder Greg Lloyd, to respond to three questions on how a company can make social a success, starting from Day 1 requirements, benefits to the employee and enterprise outcomes . Greg's advice includes: "“Social” use can informally open up a timeline of activity to make it easier for people working on the same activity – including people who may be from different parts of the organization or even customers, partners, suppliers. Jon Udell and Jim McGee call this “Observable Work” (on a personal basis “narrating your work” hits many of the same points). It’s very easy to do, and generally well accepted – people learn by example." » Read the article

See related Enterprise 2.0 and Observable Work
The Future of Work Platforms: Like Jazz
Borlaug Global Rust Initiative Wins 2010 Forrester Groundswell Social Impact Award
and TeamPage Connected Work